From Postmodern Ethics to the New Ethics of the Me Generation: The Transition from Mass Media to the Internet

Postmodernism, a culture of vague boundaries, boosted values such as individualism and superficial character, with the Mass Media as a crucial factor in spreading them.The Internet is an heir of this period, but took on a life of its own, becoming the Classic Equine Cinch and Latigo Protector favourite information source for the population, and also an economic icon.The Internet put an end to the fragmentation of the media and introduced a bidirectional nature to communications.It Media Chest is a multipurpose tool that generates values and changes (in reading, attention, memory or culture), requiring a critical evaluation of the new Me Generation axiology.